A bug-bitten and sunburned Jennifer is cranky about the new United Methodist ad campaign. "How does this distinguish the church from the Rotary Club or Amnesty International?" she asks.
It's a good question. A secular humanist obeys the second tablet of the law. A Christian obeys the first tablet too. Trouble is, we Christians have tended to kill each other over the interpretation of the first tablet, so the solution has been, "We aren't going to talk much about that stuff anymore. We're just going to join hands and do good works." But that doesn't work because that hour you're wasting in church could be better spent emailing your Congressman, right?
What would be a better ad campaign? It would have to be true to the mainline ethos, which does involve a lot of good works. Habitat for Humanity, Katrina relief, Mexico mission trips and the like. But it would also have to put Jesus front and center. Because we are a Church, after all, and not Rotary.
I can imagine something illustrating Christocentric practices. To make it Christocentric, you make Jesus the subject of every verb in every sentence. Something like "In the United Methodist Church (or Presbyterian Church, or whatever), Jesus is teaching us the mystery of gratitude and sharing." And you have images of gratitude and sharing that look like whatever mainliners do when they are being grateful and generous, like a soup kitchen ministry or whatever.
And I think I'd consciously us the word "mystery." We live in neo-gnostic times. People are into a privatized spirituality grounded in new insight. "Mystery" is a Biblical word that might appeal to gnostic seekers. It might be a way to co-opt those somewhat under the spell of the spirit of the age for the more communitarian and justice-oriented mainline Christianity. But, because we are more communitarian, the object of every verb would be "us," not "me."
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